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Italiano in pratica

Shopping in Italy: prices, sizes, the market and the receipt

by Alessio · teacher of Italian for foreigners, ITALS master’s in teaching Italian abroad (Ca’ Foscari University, Venice) and a master’s in teaching Italian as a second language (Giustino Fortunato University, Benevento)

A market stall with fruit and vegetables under a striped awning in Florence
A market stall in Florence. Wait your turn, and let the seller pick.

Greet when you walk in, and ask before you touch: in many small shops and at the market the seller picks for you. Prices in shops are fixed; at the deli counter and the market you buy cheese and ham all'etto, by 100 grams. Always take lo scontrino, the receipt: shops are required to give you one.

8 min read · Level A1 · Updated · Phrase PDF

A small shop in Italy is not a self-service: you say buongiorno, the shopkeeper asks what you're looking for, and brings things to you. At the market it's the same, with a queue that has no numbers and a unit of weight nobody uses at home.

Here's how to ask the price, try something on, ask for another size and pay, with questions that come back as sì or no.

Say it now: the phrases you need in shops and at the market

ItalianEnglish
Quanto costa?How much is it?
Posso provarlo?Can I try it on?answer: sì
C'è una taglia più grande?Is there a bigger size?answer: sì or no
Ce l'avete in blu?Do you have it in blue?answer: sì or no
Do solo un'occhiata, grazie.I'm just looking, thanks.
Lo prendo.I'll take it.
Mi fa lo scontrino?Can I have the receipt?answer: sì
Si può fare il tax free?Can I get a tax-free refund?answer: sì or no

Read the Italian out loud once before you need it. The questions marked sì or no get a one-word answer you can understand.

How do you ask the price in Italian?

Quanto costa? for one thing, quanto costano? for more than one. In shops prices are fixed and haggling isn't done; at flea markets and some souvenir stalls a polite mi fa uno sconto? is fine.

When you just want to browse, say so: do solo un'occhiata. The shopkeeper will leave you in peace.

You sayEnglish
Quanto costa?How much is it?
Quanto costano questi?How much are these?
È in saldo?Is it on sale?sì or no
Mi fa uno sconto?Can you give me a discount?at a market; sì or no
Do solo un'occhiata, grazie.I'm just looking, thanks.
You hearEnglish
Posso aiutarla?Can I help you?answer: do solo un'occhiata
Cerca qualcosa?Are you looking for something?sì or no
Il prezzo è fisso.The price is fixed.no discount

How do you try clothes on and ask for a size?

Ask posso provarlo? (provarla for a feminine word, provarli for a plural) and you'll be pointed to the fitting rooms, i camerini. Italian clothing sizes differ from UK and US ones, so try before you buy.

Size is la taglia for clothes and il numero for shoes. Too big is troppo grande, too small troppo piccolo, too tight stretto.

You sayEnglish
Posso provarlo?Can I try it on?sì
Dove sono i camerini?Where are the fitting rooms?
C'è una taglia più piccola?Is there a smaller size?sì or no
Avete il trentanove?Do you have a 39?shoes; sì or no
Ce l'avete in nero?Do you have it in black?sì or no
Mi sta bene?Does it suit me?sì or no
You hearEnglish
Che taglia porta?What size do you wear?
Che numero ha?What shoe size are you?
È l'ultimo.It's the last one.
Le sta benissimo.It looks great on you.

How does buying food at an Italian market work?

Wait your turn and let the seller pick: touching the fruit is not done at most stalls. Cheese, ham and salami are sold all'etto, by 100 grams; fruit and vegetables by the kilo. The prices on the signs are almost always per kilo.

There are no tickets, so ask the person in front of you sono dopo di lei?, am I after you?, and you have your place in the queue. When it's your turn you'll hear mi dica: just order.

You sayEnglish
Sono dopo di lei?Am I after you?sì or no
Un etto di prosciutto crudo.A hundred grams of prosciutto.
Mezzo chilo di pomodori.Half a kilo of tomatoes.
Posso scegliere io?Can I choose myself?often no
Me ne dà due?Can you give me two?
You hearEnglish
A chi tocca?Whose turn is it?
Mi dica.What can I get you?your turn
Tagliato sottile?Thinly sliced?sì or no
Lascio?Is a bit over OK?sì or no: the weight is a little over
Borlotti beans, red peppers and greens with a price card on a market stall in Sulmona
The price on the card is per kilo. Market in Sulmona, Abruzzo.

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Do you need the receipt in Italy?

Yes. Every shop has to give you a receipt, lo scontrino, and you'll need it for any exchange or return. Exchange and refund rules are up to each shop, so ask before you pay.

Exchanges are common, cash refunds much less so. A closed question settles it in a second.

You sayEnglish
Mi fa lo scontrino?Can I have the receipt?sì
Si può cambiare?Can it be exchanged?sì or no
Posso restituirlo?Can I return it?sì or no
Mi fa un pacchetto regalo?Could you gift-wrap it?sì
You hearEnglish
Il cambio entro quindici giorni, con lo scontrino.Exchanges within fifteen days, with the receipt.
Non facciamo rimborsi.We don't give refunds.no
A long queue of shoppers outside a shop on Via del Corso in Rome, early in the morning on the first day of the sales
Queuing for the summer sales on Via del Corso, Rome, before eight in the morning.

How does tax-free shopping work in Italy?

If you live outside the EU, you can claim back the VAT on goods bought in one shop on one day above a minimum amount, €70 at the time of writing. Ask for the tax-free form when you pay, and show your passport.

Then have the form validated at customs as you leave the EU, with the goods unused. Many shops display a tax-free sign; if not, ask.

You sayEnglish
Si può fare il tax free?Can I get a tax-free refund?sì or no
Le serve il passaporto?Do you need my passport?sì
You hearEnglish
Il minimo è settanta euro.The minimum is seventy euros.
Lo deve far timbrare in dogana.You have to get it stamped at customs.

When are the sales, and when are shops open?

The big sales, i saldi, start in early January and early July, on dates set by each region. Small shops often close for lunch, roughly from one to half past three or four, and many close on Sunday and on Monday morning.

Orario continuato on the door means open all day, with no lunch break. In August many small shops close for a week or two: chiuso per ferie.

You sayEnglish
Siete aperti domenica?Are you open on Sunday?sì or no
Chiudete per pranzo?Do you close for lunch?sì or no
Ci sono i saldi?Are the sales on?sì or no
You hearEnglish
Orario continuato.Open all day.
Chiuso per ferie.Closed for the holidays.
Riapriamo alle quattro.We reopen at four.

Why do Italian shopkeepers serve you instead of letting you browse?

Much of Italian retail is still small and family run: one shop, one owner, perhaps a relative behind the counter. The relationship is personal, and the owner expects to help you. You greet, you say what you are looking for, and things are brought to you. Picking up goods without asking, especially fruit at a market stall, feels to Italians a little like walking into someone's kitchen. If you just want to look, say so: do solo un'occhiata.

Shoppers among the market stalls of Campo de' Fiori in Rome
The market in Campo de' Fiori, Rome: Italians still buy fruit and vegetables by the season.

Opening hours follow the rhythm of the day. Many small shops close for lunch, roughly from one to half past three, and stay open until half past seven or eight; in city centres more and more stay open all day. Sales are regulated: the winter sales start on the last working day before Epiphany, around 5 January, and the summer sales on the first Saturday of July, on dates each region confirms, and they last up to eight weeks. In August many small shops close for a week or two.

The receipt matters more than you might expect. Shops must give you one, lo scontrino, as part of Italy's long fight against tax evasion, and the state even runs a lottery in which card-paid receipts are the tickets. Keep it for exchanges, and for a tax refund if you live outside the EU. Markets are where Italians still shop by season: there is a weekly market in every town, and the question è di stagione?, is it in season?, gets an honest answer.

Read next: Why are there gloves in the fruit aisle? · Why do Italians still pay in cash so often?

How do sì and no sound in real life?

Italians rarely answer with a bare sì or no. These are the forms you will actually hear, so you know which way the answer went.

You hearEnglishIt means
Sì, certo.Yes, of course.yes
Certo!Sure!yes
Come no!Of course! (literally: how not?)yes
Volentieri.Gladly.yes
Va bene.Fine, OK.yes
Prego.Go ahead / please do.yes
No, mi dispiace.No, I'm sorry.no
Purtroppo no.Unfortunately not.no
Non c'è.There isn't any.no
È finito.It's sold out / all gone.no
Non si può.That's not allowed.no
Non ancora.Not yet.no

Did they say yes or no?

Six real replies. Tap Yes or No for each one.

  1. Sì, certo, i camerini sono lì.Yes, of course, the fitting rooms are there.
  2. È l'ultimo, mi dispiace.It's the last one, sorry.
  3. Ce l'abbiamo anche in blu.We have it in blue too.
  4. Il prezzo è fisso.The price is fixed.
  5. Sì, si può cambiare.Yes, it can be exchanged.
  6. Non facciamo rimborsi.We don't give refunds.

Grammar and exercises for these phrases

The grammar behind them

Exercises

Take the phrases with you

This guide as two printable pages, in English: the phrases to say, the yes/no questions and what you will hear.

All 43 phrase PDFs · €9Already included in the full course · €39 a year.

Or keep the eight phrases as an image, to save on your phone or pin:

Shopping in Italy: Italian phrases with English translations, from «Quanto costa?» to «Si può fare il tax free?»Italian phrases: Shopping in Italy

Common questions

How do you ask the price in Italian?

«Quanto costa?» for one item, «quanto costano?» for several.

Can you haggle in Italy?

Not in shops: prices are fixed. At flea markets and some souvenir stalls a polite «Mi fa uno sconto?» is acceptable.

What does «un etto» mean?

100 grams. Italians order ham, cheese and salami by the etto: «un etto e mezzo» is 150 grams.

Can tourists get a VAT refund in Italy?

Residents of non-EU countries can claim back VAT on purchases above a minimum amount, made in one shop on one day. Ask for the tax-free form when you pay and have it validated at customs as you leave the EU.

When are the sales in Italy?

«I saldi» start in early January and early July, on dates set by each region.